A car wrap is a great way to promote the business. It serves as a mobile billboard that attracts the attention of the people on the road. To ensure that the car wrap will turn heads and leave a strong impression on potential customers, the design should have the necessary information about the business and an eye-catching design.
In this article, we will discuss three tips that can help the brand gain more attention using a unique and eye-catching wrap design.
Promote Your NY Business with Car Wraps
Car wraps use creative graphics to catch the attention of people on the road – including drivers, passengers, and even passersby. They are also more cost-effective than other forms of promotion like radio, newspaper, and television commercials. It only costs the business $0.48 per thousand impressions.
3 Tips for an Effective Car Wrap Design
1. Highlighting the Business Details
The car wrap’s main goal is to inform the people about the brand and what it offers. While flashy graphics can catch the attention of people on the road, important details about the business should still be easily visible. The business name and contact details should stand out without being an eyesore.
It’s also important to avoid overcrowding the car wrap with unnecessary text and illustrations. The vinyl wrap should only contain the business name, phone number, web address, and tagline.
2. Designing an Eye-Catching Brand Logo
According to marketing experts, Americans encounter around 4,000 to 10,000 ads every day. With these many promo materials to compete with, it’s crucial to create an unforgettable design that will stand out.
The brand logo plays an important role in this aspect because it represents the business. The target audience is more likely to recall the logo instead of the name. When creating the brand logo, pick one motif to focus on and color it with bright tones.
3. Selecting Bold Designs and Vibrant Colors
With car wraps, graphic artists are working with a large and intricate canvas that has grooves, curves, and ridges to consider. To become eye-catching, it should have a good balance of large illustrations and negative spaces. By turning the wrap into an unforgettable art for the audience, it’s easy to turn impressions into sales.
In addition to graphics, another design element to consider is the colors. Choose colors that complement each other. Bright colors are usually noticeable at a distance so it’s a good start to create a design with these hues.
Advertise Your Business with Car Wraps by Image Fleet Graphics
Looking for a one-stop-shop for your car wrap needs? Image Fleet Graphics offers expert design, print, and installation services that can help boost the brand’s impressions and engagements. Our high-quality wraps are backed by a 3M MCS warranty to ensure that it will last for a few years.
Our 25 years of experience in the industry has allowed us to provide the right knowledge and technology for our clients who need vinyl wraps for their business. Call us now at 1-888-462-4398 for all your car wrap needs.