Vehicle wraps are known to be effective marketing tools since they attract the attention of potential customers on the road. This promotional method has been around for decades, but only recently has it been gaining popularity from all kinds of businesses.
Debunking Vehicle Wrap Myths
Although commercial vehicle wraps are still a relatively new method to promote a brand and gain engagements, there are already tons of information, tips, and opinions on whether or not this marketing tool is worth investing in.
Almost every aspect of a commercial vehicle wrap is being picked apart – what’s the best vehicle to wrap? Will it ruin the original paint? Is it a good investment for its price? It’s easy to get lost in the whirlwind of different discussions. But to make the best business decisions, it’s crucial to sort which information is true, and which “facts” should be dismissed.
3 Common Misconceptions About Commercial Vehicle Wraps
To help you out, here are three common misconceptions about getting commercial vehicle wraps:
1. It damages the car paint
Since vinyl wraps are stuck on the vehicle’s surface, a lot of people believe that it damages the car paint one way or another. But contrary to popular belief, wraps even protect the vehicle’s original coat. Vehicle wraps shield the car paint from UV exposure, abrasion from dirt, and other elements that can potentially lower the vehicle’s market value.
Whether they are trucks or company cars, vehicles are important assets to the company. Protecting them from severe damages should be an important responsibility for both you and your employees.
2. It’s expensive and not worth your cash
Depending on the quality of the material and the type of wrap you are going for, commercial vehicle wraps can range from $1000 to $4000. Although this seems like a steep range for a small business, this investment can be utilized for three to five years, depending on how well you take care of it.
But when compared to other marketing tools such as radio, television, and print media, fleet graphics had the lowest cost per thousand at $0.48. This is because vehicle wraps only require a one-time payment that can reach thousands of people on the road every day. Unlike vehicle wraps, the cost of traditional paid media can blow up depending on the airtime, ad size, and other factors.
3. It takes a lot of effort to remove
Vinyl developers worldwide invest millions in adhesive vinyl research and development every year to improve their materials. Since graphic removal is part of the process, they make sure to offer the best solutions that warrant clean removal without leaving harmful residues on the vehicle’s surface.
You don’t have to worry about removing the vinyl once it starts peeling because it is designed to be removable. Just drop by the same shop who installed the vehicle wrap and they should be able to take care of the removal process.
Wrap it Up with Image Fleet Graphics
Upon deciding that a commercial vehicle wrap is what you need to boost customer impressions, the next step is finding the right vinyl wrap provider. For starters, it’s better to find a one-stop-shop graphics company who can offer design, print, and installation solutions. Just like we provide here at Image Fleet Graphics. Visit our website to learn more about how we can custom-tailor marketing solutions for your business.